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Human Leadership in a Distracted Digital Age

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Written by Johann Berlin, Forbes Coaches Council
August 23, 2018 via Forbes.com. 

Business leaders live in an increasingly complex, fast and disrupted world. Companies like Amazon, Microsoft, Google, and Apple, which just reached a $1 trillion market cap, have changed the world we work in. Digital transformations, artificial intelligence, machine learning and virtual journeys that impact our daily life are not likely to slow down and will most likely only accelerate in years to come.

In these new conditions, organizations need to better understand how to manage human performance while juggling new exponential expectations. So much of the business world is defined by the overwhelming flood of information, with email and text alerts highjacking our attention throughout the day. In this environment, it’s easy to lose ourselves in all of it, let alone avoid getting distracted from the key performance indicators we’re expected to deliver on.

As former tech consultant Nir Eyal shared in The Guardian, this may all be by design: “It’s the impulse to check a message notification. It’s the pull to visit YouTube, Facebook, or Twitter for just a few minutes, only to find yourself still tapping and scrolling an hour later.” None of this is an accident, he explains. It is all “just as their designers intended.”

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